You built an audience. Now build your safety net.

Mavvy AI protects creators, YouTubers, course sellers, and Etsy shop owners with health, income, and equipment coverage tailored to the creator economy.

Apply to the Movement →

✓ Free · ✓ No card required · ✓ 2-minute match

50M+
Creators globally
$104B
Creator economy value
67%
Coverage gap
189
Countries covered

The creator coverage gap

Your business is real. Your protection should be too.

📉

Algorithm income risk

One platform update, one demonetisation, one account suspension — and your income can vanish overnight. No employer will cover that gap.

✓ Income protection that pays out when your platform revenue drops below your baseline
📷

Equipment & IP exposure

Your camera, lighting rig, studio equipment, and intellectual property are your business assets. They're rarely covered by personal insurance.

✓ Equipment and business asset coverage for your creative toolkit
🏥

Health without an employer

As a full-time creator, you're entirely responsible for your own health coverage. Most creators are uninsured or underinsured.

✓ Individual health plans matched to your income, location, and age

How Mavvy works for creators

Your safety net, built around your creative business.

1

Answer 8 questions

Tell Mavvy about your platforms, monthly revenue, equipment value, and country. Creator-specific products surface automatically.

2

Mavvy matches you

AI finds the best health, income, equipment, and platform seller protection products for your creator profile.

3

Tap to activate

One tap to bind. Manage all your creator coverage from your Mavvrixx dashboard — adjust as your audience grows.

Products for creators

Coverage matched to your creator business model.

Equipment Insurance
Cameras, lenses, lighting, computers, and studio gear. Worldwide coverage with next-day replacement option.
View match →
Individual Health
ACA marketplace plans, private health, and international options matched to your income and location.
View match →
Income Protection
Monthly payout when platform income drops. Designed for creators with variable AdSense, brand deal, and course income.
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Seller Protection
Etsy and Amazon seller insurance covering product liability, IP disputes, and account suspension income loss.
View match →
"YouTube demonetised my channel for 3 weeks. My Mavvy income protection paid out automatically — it saved my business while I appealed. Worth every penny."
S
★★★★★
Sophie L.
YouTuber & Course Creator · London, UK

Creator FAQs

Can I get income protection as a content creator?
Yes. Mavvy offers income protection products specifically designed for creators with variable platform revenue. Coverage is based on your average monthly earnings — we look at AdSense, sponsorships, course income, and other streams you report. When income drops below a threshold, your policy pays out.
Does equipment insurance cover my camera and studio gear?
Yes — and more. Creator equipment coverage typically covers cameras, lenses, microphones, lighting, computers, and other professional production equipment. Policies usually include accidental damage, theft, and worldwide coverage. You can often get same-day replacement for common items.
What about Etsy and Amazon seller risks?
Platform sellers face unique risks: product liability if a physical item injures a customer, IP disputes if someone challenges your designs, and account suspension which can halt all income. Mavvy matches you with seller protection products that cover all three.
How do I prove my income for protection claims?
Mavvy's Life Sync feature lets you connect your YouTube Studio, AdSense, Etsy, or Amazon Seller Central accounts. This provides verified income data that streamlines both the application and claims process — no manual paperwork required.
Does Mavvrixx work for UK/EU creators?
Absolutely. Mavvrixx covers creators in 189 countries. For UK creators, Mavvy surfaces NHS-compatible top-up health plans, income protection, and equipment insurance. EU creators get country-specific health options alongside platform and income protection.

Build your creator safety net today

Free match · No card required · 2 minutes

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