Founding Creator · Maverick Creator Movement

Welcome to the Movement,
Maverick

You're not here to promote a product. You're here to co-build the life infrastructure layer for ~1.6 billion independent workers — and earn a recurring share of everything you help build.

Your Referral Link
This is your permanent link. Every IndieID™ claim and paid subscription that flows through it is yours.

Share this link everywhere

✓ Copied to clipboard!
Your Earnings Potential
Drag the slider. Watch it add up.
Monthly recurring
every month
Total over 12 months
for this cohort

Based on Founding Member price ($24.50/mo). Full price = $49/mo doubles these numbers.

The Two-Step Content Playbook
Two types of content. One drives IndieID claims (free). One drives upgrades (paid). In that order.
1

Step 1 — The IndieID Claim Post

Goal: Drive free IndieID™ claims. Zero friction.

This is the entry point. Your audience claims a free IndieID™ — no payment, just identity. You're giving them something real. This is the credibility builder.

"If you freelance, drive, deliver, or do anything gig-based — you need a IndieID™. It's a verified digital identity for workers like us. I just claimed mine. It's free, takes 2 minutes, and it's the credential the old system was never going to give us. Link in bio."

Why it works: No ask. Pure value. Your audience gets something useful, you get attribution, they're in the Mavvrixx ecosystem. Step 2 happens later — naturally.

2

Step 2 — The Upgrade Hook

Goal: Drive conversions to paid ($24.50/mo Founding Member).

This is the conversion post. Post it 1–2 weeks after Step 1. Your audience has the free IndieID. Now you show them what unlocks with the full platform. Mavvy™. IndieScore™. IndieATM™. The infrastructure layer.

"I've been using Mavvrixx for [X weeks] and honestly — Mavvy changed how I work. She tracks my income, prepares my IndieScore™ letter, reminds me of things I forget. It's like having a smart co-worker who never drops the ball. Founding Member rate is $24.50/mo — half price, for life, for the people who get in now. Won't stay this price. Link in bio."

Why it works: Authentic. Feature-specific. Urgency is real (Founding Member spots are limited). Your audience already has IndieID — they're one click from upgrading.

5 Proven Hooks for TikTok / Reels / Shorts
Open with one of these. Test them. Double down on what lands.
  • 1
    "Nobody told me this existed when I started gigging—"
    Opens on relatability. Instantly signals "this is for people like me." Works for any gig/freelance niche.
  • 2
    "I just got rejected for [apartment / loan / something] because I couldn't prove my income. Here's what I'm doing about it."
    Problem-first hook. High emotional resonance. IndieID is the solution you introduce at the end.
  • 3
    "This app has a waitlist and I'm sharing my code — you're welcome."
    FOMO + generosity. Positions you as the insider. Creates urgency without manufactured pressure.
  • 4
    "The independent economy finally has its own identity system. Here's what that actually means."
    Thought-leadership tone. Works especially well for longer-form content and creator audiences who follow for perspective.
  • 5
    "I asked Mavvy™ to help me figure out [real problem]. What she came back with was actually useful."
    Feature spotlight. Authenticity-first. Works for Step 2 conversion content. Humanises the AI without overpromising.
Brand Assets
Use these in your content. Don't alter the logos. More in the brand kit.
🔷

Mavvrixx Logo

PNG, white + full-colour variants

Download PNG
🤖

Mavvy™ Avatar

AI agent, square + rounded variants

Download PNG
🪪

IndieID™ Badge

Verified badge for content overlays

Download PNG
🎨

Brand Colours

Navy #243C82 · Purple #4B2D8A

Request Kit
What's Approved — and What Isn't
FTC requires disclosure. We require honesty. Both are non-negotiable.

✓ DO — Approved Claims

  • Always disclose the partnership: "I earn a commission if you sign up" or #ad #sponsored
  • Say IndieID™ is free to claim — it is
  • Share your personal experience with Mavvy™ and the platform
  • Mention the Founding Member price ($24.50/mo) and that it's 50% off full price
  • Describe IndieID™ as a verified digital identity credential for independent workers
  • Say the Founding Creator spots are limited (they genuinely are — 500/country)
  • Encourage your audience to claim their IndieID before spots fill
  • Share your affiliate dashboard earnings publicly if you want to

✗ DON'T — Not Approved

  • Don't make income guarantees: "You'll make $X" or "guaranteed earnings"
  • Don't imply IndieID™ replaces a Social Security Number, government ID, or legal document
  • Don't claim Mavvrixx is partnered with any specific employer or platform unless announced
  • Don't use fake urgency beyond what's real (only say "spots running out" if it's actually true)
  • Don't alter the Mavvrixx, IndieID™, or Mavvy™ logos
  • Don't post without FTC disclosure — this is a legal requirement, not optional
  • Don't make medical, legal, or financial advice claims
  • Don't represent yourself as a Mavvrixx employee

The system was built for people with W-2s and zip codes and 9-to-5s. But ~1.6 billion people work differently — and they've been invisible to the systems that were supposed to serve them. No verified income. No identity. No access. That ends here. IndieID™ is the credential the old system was never going to give us. Mavvrixx is the infrastructure we build ourselves. This is what the movement is for.

— Mavvrixx Founding Manifesto

Questions? Ideas? Something not working? We're here.

creators@mavvrixx.ai
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